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Proudly Supporting

Parent Power Campaigning for Change

By Felicity Moore - 28th August 2013

It is true: decisions are made by those who show up. But where to show up? I’m a busy mum of three kids, and I work. I’m on the P&C at my children’s school and give as much time as I can, but that’s such a small part of the bigger picture. Where do I show up to make a difference on issues such as junk food advertising to kids? Or food labelling that is easy to understand? Or making sure every kid is immunised? Where do I show up to make the most difference on the issues that matter to me?

The Parenthood, that’s where.

What is The Parenthood?
The Parenthood is an online community of mums and dads working together to create positive change for kids. It is a new grassroots movement of parents who, like me, want to make things better for our kids. From making school lunches to running back and forth between ballet and soccer practice and then thinking about dinner, there is no denying taking care of kids is a busy job. But just because we’re busy doesn’t mean we don’t care about the bigger things that may impact our kids future.

In order to make things better The Parenthood needs your help.

Right now we’re just getting started and we need your help to spread the word and reach all those parents who, like you and me, care about the issues but don’t have the time to figure out where to show up.

There are 2.7 million families with  kids under 18 years of age. That’s 2.7 million voices who can unite to demand that things get better.

How we’ll do it
In 2006, a handful of mums in the United States got together and decided to make a difference. Eight years later, those few mums have become one of the most successful advocacy groups in the country, with more than one million voices! MomsRising.org has created change from the White House level down to local matters.

If we can unite in the same manner, we can tackle any issue, from government policy right down to fencing the local park. With a groundswell of support from our parent members we can talk to federal government, big business, local council, small operators - any decision maker and opinion leader who is connected to our community. And with your help, and your voice, we will make them listen.  

I’ll go first. My issue is pester power.

As a mum, one of the things that bugs me most  when I’m grocery shopping with the kids is the brightly coloured food packages that seem to be conveniently displayed at their eye level. More often than not, these packages are filled with highly processed snacks, adorned with cartoon character and designed specially to fit into their lunchbox. Some days it seems my eight-year-old simply won’t make it through the school day without one.

It’s pester power, and it annoys me like nothing else! One of the issues I’m keen to tackle is junk food marketing to kids and the supermarkets’ targeted approach to inciting pester power. With one in four Aussie kids now overweight or obese, this is my opportunity to push for change in an area that matters to the future health of my kids.

Now it’s your turn. What do you think needs to change?

How you can get involved
Join us by visiting our website and help us reach more parents. Share the news on Facebook, follow us on Twitter and tell your friends, talk about us at the school gate.

It all starts with you.

Image of Felicity Moore and family. Reproduction is not permitted.
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